Lucky Brand is an American clothing brand known for its vintage-inspired denim and casual wear. It caters primarily to an audience seeking comfortable, stylish, and somewhat rugged apparel that reflects a classic American aesthetic. They are especially renowned for their jeans, which are offered in a wide array of fits and sizes for both men and women. Their product lineup also includes tops, t-shirts, activewear, and accessories. The brand offers sizing that ranges from petite to plus-size, ensuring a broad appeal across different body types.